More enterprises than ever are investing in conversation interfaces (a.ka. chatbots) to address the changing needs of their businesses. By 2020, more than 80 per cent of businesses are expected to have a chatbot.
Can you book a cab to the office? Check
Order a Pizza? Arriving in 30 minutes 😉
What do you mean by FYI? For Your Information 🙂
Apply my leave for tomorrow! Done 🙂
Sounds great? Well, it is 🙂
Chatbots are designed to grow and learn better with more and more interactions. They can help to cut down cumbersome form filling, logging into multiple portals, etc. which reduces cost and time overheads.
As more and more people use Chatbots as the only interface for availing services, how do bots fare in guiding the usage tracks? With no attractive tabs and widgets, how and why would the user navigate through the entire application?
Here in comes the role of ‘Call-to-Actions’! There is a reason we call them Conversational Interfaces — Conversation is the interface!
The entire idea is to make the bot not sound like a bot 😉 Call to actions are designed to prompt an immediate response from the user in the form of some desirable action. In bots, it is mostly achieved by providing Quick Replies. For example –
Even as you take the survey, all your responses are recorded through Quick reply buttons! Saves you the pain of typing answers, hassle free!
Essentially, a conversation is the only thing which would hook the users to your bot and it needs to be extremely engaging. Each sentence must steer the conversation ahead and bring the user closer to her/his goal.
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