Guide to Creating an OKR Communication Strategy

Oct 07, 2022
Guide to Creating an OKR Communication Strategy

Do you ever feel your decisions are being made in a vacuum? Like everyone around goes about their day without considering how the business is doing? This can be annoying, particularly if it prevents you from meeting essential performance indicators. Fortunately, there is a simple method that businesses of all sizes may use to align personnel and facilitate strategy implementation.

This article will explain how Objectives and Key Results (OKRs) function and how to develop a communication strategy.

What are OKRs?

Objectives and Key Results, or OKRs, are straightforward techniques that help an organization achieve goals by creating concrete, quantifiable activities and communicating and tracking progress.

Your goals are outlined in your objectives. They are not extended. Every quarter, businesses often develop three to five high-level objectives. Ambitious goals are also necessary. Even though selecting the appropriate aim is one of the trickiest parts of this activity, if you do it properly, you will be able to determine if you’ve succeeded.

Key Results are the deliverables you specify for each aim so you can see how close you are to reaching that objective. There should be two to five critical results for each target. And each vital outcome must be quantifiable.

Why is creating a Communication Strategy important?

There are only two critical components to using OKRs to communicate your plan. The first is if you’ve been able to match the company’s goals with the employees, and the second is that this can only be done when everyone in the organization has the proper attitude.

Without a distinct set of goals (Objectives) and important outcomes (Key Results), a plan will only get you so far. It relies on whether or not employees have bought into the company’s vision from day one. They are prepared to execute the strategy efficiently, whether your goals are simple or how much effort needs to be done for them to become a reality.

OKRs can help with that since they assure alignment nearly as soon as new hires join the organization by assisting in the communication of strategy across departments and teams.

When it comes to success, an OKR-driven approach is unavoidable since employees are more motivated by their jobs when they understand how their efforts fit into larger strategic goals. As a result, they will also execute those activities more effectively.

Steps of creating a Communicating Strategy Using OKRs

Following these 8 easy steps will help you use OKRs to communicate your strategy:

  • Organize a meeting with all employees to learn about their objectives and, whenever feasible, make connections between them and the company’s strategic goals.
  • To track progress and preserve transparency, include goals in an OKR tracker or spreadsheet and set deadlines along the way.
  • Hold regular company meetings where you can review OKR progress, get comments, discuss challenges to overcome and discuss future plans.
  • To keep everyone in the organization on the same page, focused, and aware of each other’s priorities and efforts, be transparent about your progress and accomplishments.
  • It is important to assign new employees a copy of your OKRs as soon as they join your team. This clearly explains the strategy and highlights the significance of OKR.
  • Hold monthly management meetings to assess the status of each department’s Objective and Key Results targets and ensure everyone and every team is on the same page (marketing, production, sales).
  • Communicate the strategy’s progress with stakeholders outside the organization through presentations or other channels like social networks and videos. Customers will learn this, and it will also demonstrate how much you appreciate their business.
  • Utilize objectives to bring team members together inside a company so they may work together to achieve goals and develop quantifiable key performance indicators. Keep lines of communication between management and employees open and reciprocal.


OKRs require transparency at every stage of the process if they are to be effective at communicating strategy. This ensures that staff members know how their work contributes to the organization’s overall objectives. OKRs also assist in bringing employees together within a company to work toward the same objective. This is only possible with open communication from the beginning!

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