OKR Examples for Growth to Achieve Impactful Outcomes

Jun 30, 2022
OKR Examples for Growth to Achieve Impactful Outcomes

OKR Examples for Growth

There are several methods for setting goals. Few, however, are as powerful as Objectives and Key Results (OKRs). This is the most widely used people-management and goal-setting framework and is currently used by some of the biggest companies worldwide.

The OKR framework is a system of working that encourages departments and employees to collaborate to achieve a common outcome. This helps in making it easier to convey goals to the employees and create a unified effort from their side.

The origins of OKR can be traced back to Peter Drucker’s “Management by Objectives” concept, which he developed in his book “The Practice of Management.”

The OKR method begins with the definition of Objectives, which are the goals that have been established under the mission and vision. Objectives typically get set on an annual and quarterly basis in a business context. Most businesses set two to four quarterly objectives and three to four annual objectives.

Companies set quarterly objectives to have ample time to have an effect but are flexible enough to adjust if the market changes.

There’s an opportunity to connect the Key Results to the Objectives once they’ve been established. The Objectives and Key Results are inextricably linked. So when deciding on a Key Result, consider whether it affects the Objective.

The Objective is the end goal, and the Key Results are the checkpoints along the process. Every Objective should have two to five Key Results, but anything more than that may cause employees to lose focus.

Why OKRs are popular among top growing companies

OKR software is used by big corporations like Google, Intel, Spotify, Samsung, and Amazon to align the organizational objectives to measurable achievements. OKRs make it easier to adopt changes quickly, which is perfect for companies in fast-paced industries.

The OKR method facilitates the transformation of good ideas into excellent implementation. Employee engagement is strengthened, and high-performing teams are fueled. 

A few other reasons why OKR best practices are popular among top growing companies include:

  • OKRs help you define goals
  • OKRs ensure that goals are aligned
  • OKRs make it easier to achieve goals
  • OKRs help you in tracking and measuring your progress
  • OKRs help you in reassessing and expanding your goals

OKR examples for growth for different departments

Every business owner wants to grow their company but will need to achieve goals faster to see actual progress. By learning how to write an OKR, you can focus on your company’s growth and set it up for success. Simply put, OKRs are an objective that focuses on the actual outcome rather than the output.

The following are 11 OKR examples for growth that can achieve actual outcomes among various departments in a company and can assist you in your OKR best practices.

  1. Digital marketing

Growth in digital marketing can be measured quantitatively, but it’s also important to set reasonable OKRs as ambitious and feasible in the specified timeframe. Keep your outcomes ambitious and your key results within reach.

An example of an objective in digital marketing can be growing your company’s digital presence. Key results can include:

  • Boost your company’s LinkedIn following
  • Increase the number of new visitors to your company website who convert
  1. Sales

A sales team can use OKRs to define broad and ambitious objectives. Employees can then establish key results that add to the team’s overall objectives.

An example of an objective in the sales department can be increasing your company’s monthly revenue. Key results can include:

  • Increase your company’s monthly recurring revenue
  • Increasing memberships and monthly subscription renewal rates 
  1. Revenue

Another OKR examples for growth are concentrating on a company’s growth, which produces positive cash flows or multiplied revenue that increases faster than the economy.

An example of an objective in revenue can be increasing your company’s annual revenue. Key results can include:

  • Increase the gross profit margin average
  • Increase the average contract size for the company
  • Improve the rate of sales conversion
  1. Human Resources (HR)

Creating an environment for growth OKRs in the HR department help your organization stay relevant and competitive. You can accomplish this by setting OKR best practices that foster a healthy work environment to attract top talent and retain employees.

An example of an objective in HR can be improving your company’s work environment. Key results can include:

  • Reduce staff turnover
  • Increase the productivity of employees
  1. Operations

OKRs allow you to extract value from the assets that your company owns. Develop practical solutions and calculate progress toward your operating objectives.

An example of an objective in operations can be improving your company’s lead-focused marketing efforts. Key results can include:

  • Increase the amount of money you spend on advertising
  • Increase the percentage of customers who originated from marketing
  • Increase the number of leads converted
  1. Finance

You learn how businesses manage funding sources, financial decisions, and capital structuring by focusing on the company’s finance.

An example of an objective in finance can be creating a sustainable financial system. Key results can include: 

  • Reduce the time it takes for accounts receivable to turn over
  • Increase the number of days in your cash reserve
  1. Customer Service

Ascertain that when customers use your goods or services, they achieve the anticipated results. You can increase and optimize client satisfaction by using OKRs.

An example of an objective in customer service can be by keeping your customers satisfied. Key results can include: 

  • Customer service call wait times should be reduced
  • Increase the number of positive online reviews
  1. Information Technology (IT)

Technology is constantly evolving and, consequently, constantly breaking. IT can stay structured and in sync with the rest of the company using OKR software.

An example of an objective in IT can be ascertaining that digital platforms are safe for remote employees. Key results can include: 

  • Address all issues discovered during the external penetration test
  • During regular business hours, the average ticket response time is 1 hour or less
  1. Executive Team

The executive leadership team, which is in charge of determining the company’s overall direction, must encourage and motivate everyone in their positions. Set challenging yet specific and realistic goals with OKR software.

An example of an objective in the executive team can be recruiting the most competitive, high-performance individuals. Key results can include: 

  • As a result of annual leveling, 100% of salaries are within a competitive pay scale
  • Internal promotions account for at least 25% of all promotions
  1. Healthcare

Because of its unpredictability and regulation, the healthcare industry is extremely complicated. OKRs have the potential to bring structure to a sector that can be tense at times.

An example of an objective in the healthcare industry can be improving communication with patients. Key results can include: 

  • The discharge process is quicker
  • Following each consultation, all patients receive a satisfaction survey
  1. Retail

The final OKR examples for growth is within the retail industry. Since the introduction of online shopping, the retail sector has seen substantial changes. With the effective application of OKR best practices, you can grow and evolve.

An example of an objective in the retail sector can be taking advantage of the GenZ market. Key results can include: 

  • Boost engagement with TikTok and YouTube accounts.
  • Product placement on influencer accounts should be increased.
  • Ensuring your company’s website is mobile-friendly. 


OKRs are a powerful goal-setting tool that teams employ to achieve their most ambitious objectives. The OKR examples for growth will give you an idea of how to write an OKR for your company to facilitate your company’s productivity and growth.

OKR software, such as Huminos, can help create OKRs and achieve impactful outcomes.

Choose from 1000+ OKR examples to get started.

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