Product MarketingContent Marketing Specialist
Content Marketing Specialist
A Content Marketing Specialist is responsible for planning, creating, and sharing content that promotes a company or brand. The goal of content marketing is to attract and retain customers by providing valuable and relevant information. A Content Marketing Specialist typically works with a team of w... View More
Increase free trails
Add net new 100 free trials
Launch email drip campaign to 1000 TOFU leads
Identify 1000 TOFU leads
Create thriving customer community
Co-publish 3 case studies with customers
Send drip campaign to engage accepted customers
Send invites to all customers
Scale content marketing through partnerships
Publish 1 co-marketing campaign with each partner
Add 3 new partners that can amplify our content reach
Increase product visibility
1 PR article on TechCrunch
Announce and backlink on ProductHunt
List product on Capterra and 4 other such sites like GetApp, G2 Crowd
Increase newsletter subscriber list
Increase inbound traffic by 25% through newsletter
Increase newsletter click-through rate by 25%
Add net new 2000 subscribers
Drive SEO through quality content
Improve website crawlability by 50% by removing broken links, updating key words, unwarranted code
Secure backlinks from industry forums for 10 blog posts
Conduct and publish 3 webinars with industry leaders, clients and prospects
Ensure 100% images have alt text
Get product, engineering teams to write 5 technical blogs
Update 10 quotes from industry experts, top clients
Publish 5 posts in popular industry forums
Increase inbound leads
Add 300 net new inbound leads
Improve content length on 10 pages by 25%
Improve keyword ranking by 50%
Update 100% content that is more than 9 months old
Add 50 do-follow backlinks
Increase keywords from 10 to 15
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