Product MarketingDirector, Marketing
Director, Marketing
The Director of Marketing is responsible for developing and executing the overall marketing strategy for the company to achieve the company-wide OKR. They work closely with the CEO and other senior leaders to understand the ultimate long-term goal the company wants to achieve. Their role includes ma... View More
Deliver a flexible and scalable lead demand engine that crushes the competition
Generate >$30M in new qualified pipeline from marketing sourced leads
Move 150 leads from MQL to SQL
Increase SQLs from 50 to 225
Add 100 trials through LinkedIn Ads
Add 100 trials
Launch high quality LinkedIn Ad campaign with compelling CTA
Filter the target audience by target geography, job tile, company size etc
Secure LinkedIn Ad budget of $X
Increase social media presence
Add 10000 new Twitter followers
Add 1000 new LinkedIn Company page followers
Ensure 1 tweet a day from C-Suite
Ensure 100% sharing of content on LinkedIn
Add quarterly AMA by C-Suite on Reddit
Increase trial to win conversion
Add 5 net new wins
Launch specific email drip campaign targeting highly engaged trailing prospects
Build 3 testimonials from existing customer on how these features have benefited them
Develop tracking mechanism and set of metrics or how engaged the client is during the trial together with product team
increase inbound lead conversion
Reduce bounce rate by 25% through interesting content on home page
Increase traffic by 25% to the pages result in most conversions
Identify historic pattern leads converted and pages visited
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