Product Marketingchevron_rightDirector, Marketing

Director, Marketing

The Director of Marketing is responsible for developing and executing the overall marketing strategy for the company to achieve the company-wide OKR. They work closely with the CEO and other senior leaders to understand the ultimate long-term goal the company wants to achieve. Their role includes ma... View More


track_changesDeliver a flexible and scalable lead demand engine that crushes the competition

tagGenerate >$30M in new qualified pipeline from marketing sourced leads
tagMove 150 leads from MQL to SQL
tagIncrease SQLs from 50 to 225

track_changesAdd 100 trials through LinkedIn Ads

tagAdd 100 trials
tagLaunch high quality LinkedIn Ad campaign with compelling CTA
tagFilter the target audience by target geography, job tile, company size etc
tagSecure LinkedIn Ad budget of $X

track_changesIncrease social media presence

tagAdd 10000 new Twitter followers
tagAdd 1000 new LinkedIn Company page followers
tagEnsure 1 tweet a day from C-Suite
tagEnsure 100% sharing of content on LinkedIn
tagAdd quarterly AMA by C-Suite on Reddit

track_changesIncrease trial to win conversion

tagAdd 5 net new wins
tagLaunch specific email drip campaign targeting highly engaged trailing prospects
tagBuild 3 testimonials from existing customer on how these features have benefited them
tagDevelop tracking mechanism and set of metrics or how engaged the client is during the trial together with product team

track_changesincrease inbound lead conversion

tagReduce bounce rate by 25% through interesting content on home page
tagIncrease traffic by 25% to the pages result in most conversions
tagIdentify historic pattern leads converted and pages visited
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