Product MarketingManager, Marketing
Manager, Marketing
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that align with the company's overall business objectives. To do this effectively, you will need to have a strong understanding of the company's OKRs and how your campaigns can contribute to achieving th... View More
Create a newsletter that customers want to subscribe to
Increase the open rate of the newsletter from 25% to 35%
Increase newsletter subscriptions from 1000 to 2000
Launch webinar series
Add 10 net new SQLs
Invite all existing customers and 100% prospects
Set monthly webinar series
Reach out to 12 high quality speakers relevant to our industry
Implement predictable inbound lead generation engine
Build case studies and use cases for each buyer persona
Launch buyer persona specific email drip campaigns
Publish 15 high quality content around key words
Finalize product positioning
Get signoff from Product Head, CTO, CEO on the positioning
Write down in few words what is the biggest benefit that our target market derives from our product
Write down in few words what is the one thing that sets us apart from competing alternatives
Write down in few words what are the competing alternatives
Write in few words which market category we are in
Write down in few words what is our target segment in the short term
Write down in few words what is the product is about
Improve product visibility
Get CEO to speak in industry forum
Get engineering team to post sample repositories on GitHub
Get engineering team to respond to questions on Stack Overflow
Get engineering teams to write 5 technical blogs
Get product team to write 5 UX related blogs
List on Capterra and 4 other such sites like GetApp, G2 Crowd
List on ProductHunt
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