Product Marketingchevron_rightManager, Marketing

Manager, Marketing

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that align with the company's overall business objectives. To do this effectively, you will need to have a strong understanding of the company's OKRs and how your campaigns can contribute to achieving th... View More


track_changesImprove product visibility

tagList on ProductHunt
tagList on Capterra and 4 other such sites like GetApp, G2 Crowd
tagGet product team to write 5 UX related blogs
tagGet engineering teams to write 5 technical blogs
tagGet engineering team to respond to questions on Stack Overflow
tagGet engineering team to post sample repositories on GitHub
tagGet CEO to speak in industry forum

track_changesFinalize product positioning

tagWrite down in few words what is the product is about
tagWrite down in few words what is our target segment in the short term
tagWrite in few words which market category we are in
tagWrite down in few words what are the competing alternatives
tagWrite down in few words what is the one thing that sets us apart from competing alternatives
tagWrite down in few words what is the biggest benefit that our target market derives from our product
tagGet signoff from Product Head, CTO, CEO on the positioning

track_changesImplement predictable inbound lead generation engine

tagPublish 15 high quality content around key words
tagLaunch buyer persona specific email drip campaigns
tagBuild case studies and use cases for each buyer persona

track_changesLaunch webinar series

tagReach out to 12 high quality speakers relevant to our industry
tagSet monthly webinar series
tagInvite all existing customers and 100% prospects
tagAdd 10 net new SQLs
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