Product MarketingVice President, Marketing
Vice President, Marketing
The Vice President of Marketing is responsible for developing and executing the company's marketing strategy. They work closely with the sales team to identify potential customers and develop marketing plans that will attract them to the company's products or services. The Vice President of Marketin... View More
Improve messaging and positioning
Ensure marketing team is 100% aligned with updated messaging and positioning
Fix 100% of the gaps identified
Identify 5 gaps with current positioning and messaging
Speak to 10 lost customers to understand the gaps
Speak to top 20 customers to understand their perception about messaging and positioning
Create 3 co-marketing opportunities
Be a speaker in 1 or more webinars articulating product positioning
Launch 4 webinars co-branded with 4 different brands
Research and identify brands that share similar audience with our product
Build great marketing team
Coach 2 high performers to future leadership roles
Recruit 1 experienced SEO specialist
Recruit 1 exceptional web developer for managing website
Recruit 2 high quality content marketing specialists
Recruit 1 experienced Director, Marketing
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