Stereotyping Bias

Stereotyping means unconsciously holding a "generalized" view about someone based on that person's origin, gender etc. with actually knowing the person.

Assume you have to lift a package and you see two people - a male and a female. Whom would you ask for help? Our unconscious cognitive bias will force us to ask help from a male person.

Managers need to be aware of their own unconscious stereotyping bias in order to:

1. allocate tasks in a fair manner to the team members
2. coach the team members for higher responsibilities
3. not overlook weaknesses of team members
4. effectively use each of the team member's strengths